Three words: What. On. Earth. This is how you market the Word? With gloss and sheen? With headlines like "Sexcess"? With fashion tips? You think that the ends justify the means? That you can justify this exploitation of His precious Word by claiming that your goal is to get young men into the reading?
God doesn't want your help. His Spirit will lead men into the Word. God doesn't need your help. He doesn't need a PR firm to do what the moving of His Spirit can do. And God certainly doesn't think that appealing to base interests and using the bait and switch technique is somehow advancing His kingdom.
All wrong, brother. Madison Avenue has blinded you to the truth: that He doesn't need the world's trappings; He is, in fact, the exact opposite.
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